Worked as contract copywriter & a guerrilla marketing mastermind for a digital marketing agency.

My Role

As a copywriter, my primary objective was to create engaging and educational content that attracted and retained audiences for the Web3/NFT brands I worked with. However, a major challenge was educating audiences on this relatively new field, which required a three-pronged approach: converting uninitiated users into brand advocates, retaining their engagement across social channels, and driving user acquisition for the accounts I managed.

My Key Responsibilities
• 1️⃣ Building a community of engaged followers across various social channels, such as Twitter, Discord, and Telegram.
• 2️⃣ Generating user acquisition for the Web3/NFT brands by creating compelling content that resonated with the target audience.
• 3️⃣ Writing educational and engaging content that helped to educate audiences on the Web3/NFT space and establish the brands I worked with as thought leaders.
• 4️⃣ Increasing engagement rates by creating content that was entertaining and valuable to the target audience.

Process & Timeline

To create an effective content marketing strategy for each client, we followed a detailed process that included:

• Research: We conducted thorough research on each client's industry, target audience, and competitors to identify key trends and opportunities.
• Strategy: Based on our research, we developed a content marketing strategy that aligned with each client's goals and objectives.
• Content Creation: We created a variety of content types, including blog posts, social media content, email campaigns, and more, designed to engage the target audience and drive traffic to the client's website.
• Implementation: We used a variety of tools and platforms to distribute the content across the web and ensure maximum exposure.

The project timeline varied depending on the scope of each client's project, but we worked closely with clients throughout the process to ensure that their goals and objectives were met.